الكليات

الكليات

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z


Zeti Azreen Binti Ahmad
Assistant Professor

  • KULLIYYAH OF ISLAMIC REVEALED KNOWLEDGE AND HUMAN SCIENCES
  • IIUM Gombak Campus
  • azreen@iium.edu.my
  • 5134

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Staff Detail


Dr. Zeti Azreen Ahmad is currently an Assistant Professor and the Head of Department of Communication, Kulliyyah of Islamic Revealed Knowledge and Human Sciences, International Islamic University Malaysia (IIUM). She was a Senior Lecturer at Limkokwing University College of Creative Technology and HELP University prior to joining IIUM. She served as a Public Relations Coordinator at several non-profit organizations before joining academia. Dr. Zeti Azreen Ahmad holds a B.HSc (Communication) and M.HSc (Communication) (International Islamic University Malaysia). She obtained her doctoral degre ... show more

  • Doctor of Philosophy - Doctor of Philosophy, University of Stirling
  • Master of Human Sciences (Communication) - Masters Degree, International Islamic University Malaysia
  • Bachelor of Human Sciences in Communication - Bachelor Degree, International Islamic University Malaysia
  • Social Science ~ Social Science ~ Social Issues and Problems ~ Other Social Issues and Problems n.e.c. - PR and Corporate Social Responsibility (CSR), CSR and ethics, Critical PR
ADVANCED PUBLIC RELATIONS 2018/2019 2019/2020
COMMUNICATION THEORY 2015/2016 2016/2017 2017/2018 2018/2019
FINAL YEAR PROJECT I 2019/2020 2020/2021
FINAL YEAR PROJECT II 2019/2020 2020/2021
INTERNSHIP (ELECTRONIC MEDIA) 2014/2015 2015/2016 2019/2020
INTERNSHIP (JOURNALISM) 2015/2016 2019/2020
INTERNSHIP (ORGANIZATIONAL COMMUNICATION) 2015/2016 2019/2020
INTERNSHIP (PUBLIC RELATIONS) 2015/2016 2019/2020
INTRODUCTION TO MASS COMMUNICATION 2012/2013
INTRODUCTION TO PUBLIC RELATIONS 2012/2013 2013/2014 2014/2015 2015/2016 2016/2017 2017/2018
MUSLIM PRESS 2012/2013
ORGANIZATION COMMUNICATION: CASE STUDIES 2017/2018
PRACTICAL TRAINING 2019/2020
PRACTICUM 2006/2007 2007/2008 2014/2015 2015/2016
PRINCIPLES OF PUBLIC RELATIONS 2004/2005 2005/2006 2006/2007 2007/2008 2017/2018 2019/2020 2020/2021
PUBLIC RELATIONS CAMPAIGN STRATEGIES 2005/2006 2007/2008 2008/2009 2012/2013 2014/2015 2016/2017 2018/2019 2019/2020
PUBLIC RELATIONS: CASE STUDIES 2005/2006 2006/2007 2007/2008 2012/2013 2017/2018
PUBLIC RELATIONS: MEDIA & METHODS 2005/2006 2006/2007 2007/2008 2012/2013 2013/2014 2014/2015 2015/2016
QUALITATIVE COMMUNICATION INQUIRY 2018/2019 2020/2021
RESEARCH PAPER II 2018/2019
THEORIES, PRINCIPLES AND PRACTICES OF PUBLIC RELATIONS 2013/2014 2018/2019
In Progress
2019 - Present Perception of Issues and Media Usage among Factory Workers in Malaysia
2019 - Present Research on Identifying Social and Economic Issues of the Bumiputras
2018 - Present DEVELOPING A MODULE FOR PRODUCING MULTIMEDIA CONTENT FOR SCIENTIFIC RESEARCH
2018 - Present DEVELOPING A MODULE FOR PRODUCING MULTIMEDIA CONTENT FOR SCIENTIFIC RESEARCH
Unknown - Present DEVELOPING A MODULE FOR PRODUCING MULTIMEDIA CONTENT FOR SCIENTIFIC RESEARCH
Completed
2019 - 2019 Research on Identifying Social and Economic Issues of the Bumiputras
2019 - 2019 Perception of Issues and Media Usage among Factory Workers in Malaysia
2018 - 2018 Kajian Penggunaan Media Massa dan Pilihanraya Umum Ke-14
2018 - 2020 DEVELOPING A MODULE FOR PRODUCING MULTIMEDIA CONTENT FOR SCIENTIFIC RESEARCH
2017 - 2018 The Public Relations Practitioners in Malaysia
2016 - 2018 Media Usage, Life and Job Satisfaction: A Study among Factory Workers in Malaysia
2016 - 2018 Media Usage, Life and Job Satisfaction: A Study among Factory Workers in Malaysia
2015 - 2017 Kajian Terhadap Media dan Mobiliti Sosial di Perupok, Kelantan
2015 - -1 The Perception of the Public towards Government Policies 2015
2015 - 2017 Media Usage and Political Behavior: A Study among Youth in Malaysia (2015 Malaysian Election Research)
2015 - 2017 Social Mobility and Media in Marang, Terengganu
2015 - 2017 Kajian Terhadap Pekerja Industri
2014 - 2014 Pilihanraya Kecil (PRK) Dun Kajang 2014
2014 - 2015 Research on Perception of the Public Towards Government Policies in Sarawak
Article
2020 PR practitioners’ roles in crisis management: Malaysian perspectives. Asia Pacific Public Relations Journal , 22 pp.1-14
2020 Conducting a longitudinal study on Malaysian public relations: some issues and challenges. Asia Pacific Public Relations Journal , 22 pp.1-11
2019 Embracing social media: the change and disruption to public relations practices in Malaysia. Jurnal Komunikasi: Malaysian Journal of Communication , 35 (1) pp.319-337
2018 News consumption through SNS platforms:Extended motivational model. Journal of Communication Media Watch , 9 (1) pp.18-36
2017 GE 13: The influence of ethnic newspapers in shaping the opinion of Indian and Chinese voters. Jurnal Komunikasi: Malaysian Journal of Communication , 33 (2) pp.40-54
2017 Content analysis of online news portal:issues and challenges. e-Bangi Journal of Social Sciences and Humanities , Special Issue (2) pp.164-174
2016 Communicating CSR in the digital age: an exploratory study of a CSR award winning company in Malaysia. Journal of Education and Social Sciences , 4 pp.252-257

Conference or Workshop Item

2019 Predictors of voting behavior & support towards Malaysian leaders: A study among factory workers in Malaysia. In: Communication Research Seminar (CORENA) 2019
2019 Managing diversity: enhancing team experience in university community engagement (UCE). In: International Seminar on the Roles of Universities in Responding to Psychosocial Issues in Community (ISRUPIC 2019)
2019 Conducting a longitudinal study on public relations: some issues and challenges. In: The 3rd Asia Pacific Public Relations Research and Education Network (APPRREN) International Research Symposium
2015 Media and politics: a study among youth in Malaysia. In: 2015 Asian Network for Public Opinion Research (ANPOR) Annual Conference
2014 Perception of issues by factory workers in Malaysia: the role of media. In: 2014 Asian Network for Public Opinion Research (ANPOR) Annual Conference
2013 Public Relations (PR) and Corporate Social Responsibility (CSR) in Malaysia: A critical reflection. In: International History of Public Relations Conference
2013 Public Relations (PR) and Corporate Social Responsibility (CSR) in Malaysia: A critical perspective. In: IIUM Research, Invention and Innovation Exhibition (IRIIE) 2013
2013 1Malaysia's 'People First, Performance Now': Government public relations in multicultural, multireligious Malaysia. In: Conference on PR and Strategic Communication in Divided Societies

Book

Book Section

2017 1Malaysia: 'People first, performance now'. a critical perspective on the nation building approach in Malaysia's government public relations.. In: International public relations. perspectives from deeply divided societies Routledge . ISBN 978-1-138-86013-1 , pp.150-172
2017 1Malaysia: 'People first, performance now'. a critical perspective on the nation building approach in Malaysia's government public relations.. In: International public relations. perspectives from deeply divided societies Routledge . ISBN 978-1-138-86013-1 , pp.150-172
2012 Moving from secular to Islamic code of journalism ethics. In: Contemporary issues in Islamic communication IIUM Press . ISBN 9789674182366 , pp.39-44
2009 Qualities of a good intercultural communicator. In: Intercultural Communication in Muslim Societies IIUM Press . ISBN 9789675272196 , pp.51-62
2009 Qualities of a good intercultural communicator. In: Intercultural Communication in Muslim Societies IIUM Press . ISBN 9789675272196 , pp.51-62